There are many online businessf ones can do at home, but I never thought sewing will be among until an NT reader tickled me with the idea. After an intense research, I discovered that this business isn’t saturated like much other online business out there. This business has the potential to make you a fashion celebrity if you can just take a step.
I spend approximately 20 minutes in front of the mirror, making sure I look sweet before stepping out of the door. Sorry to disappoint you, I'm not Mark Zuckerberg who wears one polo every day. Here in Nigeria, people don’t joke with fashion either. I think it’s more like a competition and that’s enough reason this business is very lucrative.
This article is going to be a detailed guide on how to start an online sewing business here in Nigeria, or anywhere in the world. It is not capital-intensive nor does it require any special skill. In fact, knowing how to sew is optional cause you can be a middleman between the customer and a tailor and at the end, make your gains doing little or nothing. Online sewing business is an interesting one.
HERE’S HOW TO START AN ONLINE SEWING BUSINESS
1. TRAINING IN THE ART OF SEWING
Like I said previously, this is optional but definitely an advantage. Like most skill businesses like barbing, makeup etc, you’ll need to train or get someone with the skill before venturing into this business. This can be done by meeting a professional tailor. You might be required to provide some items or sign an agreement before you’re accepted as an apprentice, it’s a normal practice anywhere in Nigeria. You will have to train for a year or more until you have mastered the skill. Don’t be in a haste cause your success lies on how good you are. The more you learn, the more creative you become.
2. SELECT YOUR NICHE
Fashion is a broad term and obviously, won’t make sense if you go into all. You have to narrow your business by focusing on a niche you believe is more profitable. It could be men’s wear, ladies or kids. Whichever one, make sure you’re efficient.
You might ask me, “Why should I niche?” Well, as a starter, it’s recommended you start as a niche designer and as you grow, can then diversify. This is done in other to keep your focus and not too confused or drained. When you’re ready to diversify, you would have already employ extra staffs who will help lighten up the load.
3. GET A BUSINESS PLAN
This is very paramount if you really want to make success in this business. Not having a business plan is like delving into an ocean without first checking if it is safe or not. You’re not writing this business plan for a billionaire investor, you’re writing for yourself so there’s no need to be scared. Run a feasibility study and find out what’s in top demand. Discover what’s competitive and what’s not. Ask yourself, who are my potential customers and how can they be reached? Analyze everything, Including the overall cost needed to start this online sewing business. Source
4. GET AN E-COMMERCE STORE
This is usually the stage where I talk about getting a strategic location for your business, but since it’s online, an e-commerce store is what you need. An e-commerce store is a platform where you’ll display all the wears on a stock, including having a feature where customers can request for an entirely different design if they were unable to find it in the store.
sewing business
An e-commerce store is not different from stores like Konga, Jumia, Jiji etc.. The only difference is that you’ll be dealing on wears alone. This store can be set up by a professional web designer and developer who will give you an awesome looking platform that’s free from bugs or glitches.
5. START BUSINESS PROMOTION
After you have acquired the needed skill, a business plan, and an online store, what you need to succeed in getting lots of patronages and it won’t come if you don’t promote your online sewing business. There are many ways to promote your business and if all of them are incorporated, will make a difference. As one in the fashion industry, staying close to fashion bloggers or blogs might one day pay off. I recently wrote an article on how to effectively promote your business to drive more sales.
Guide: Follow popular celebrities on Instagram and try to criticise their wears in a constructive way. Their fans may come at you, does it matter? You need the exposure. However, if the celebrity responds to your criticism, I think you’re made for life cause you will become a celebrity overnight and your fashion business will boom.
As you progress in this business, you’ll have to consider having an office and a faster delivery system that can be afforded by your customers. One major hassle online store face is the issue of delivery, especially if the customer lives in a far away state. The only way to tackle this issue is by striving to have head offices in almost all the states. This isn’t done overnight, a thousand miles begins with a step.
Wrap Up
Online sewing business is a goldmine if only the processes involved are duly followed. With lots of promotion, you’ll be making an enormous amount of money you may not have thought is possible. Not only will you be able to make money through the selling of wears, you become a celebrity. Your e-commerce store is also a money-making platform on its own cause adverts space can be sold. This is a liquid gold business.
Read also:How to start A Successful fashion Business in Nigeria
ReplyDeleteHello,
If you want to go into tailoring business, There are so many company platform this days like http://www.virtatrade.com that will enable you as a beginner to raise the fund you need to start up your tailoring business without you seeking for a loan.
This company platform is where so many business dealers from all over the world generate fund that backup their various businesses financially.
I used this company platform to backup my cocoa beans export business each time my business is running down.
You can visit and register with the company website here http://www.virtatrade.com to raise the fund you need now to start up your tailoring business now.